Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War

Consumers are more conscious—and conscientious—of data privacy than ever. Despite this, consumers still overwhelmingly desire personalized experiences when interacting with brands. The challenge for digital marketers? Providing relevant 1:1 experiences that comply with evolving privacy legislation.

However, while privacy and personalization might seem at odds, brands and marketers can still strike a balance.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of product, general manager, Amperity DataGrid at Amperity. They discussed what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape.

Watch this webinar and learn:

Modern privacy-compliant tactics to build and resolve first-party data

The role of identity and intelligence in personalization and activation

The best strategies for balancing personalization and privacy


Jason Ford Headshot Jason Ford is vice president of partnership development at Infutor. He is a strategic technology leader who has worked in both early- and late-stage start-ups and established organizations with an extensive history of understanding online media products, analyzing their performance, communicating value, and building Infutor’s partner revenue streams.
Yoni Friedman Headshot Yoni Friedman is the director of product, general manager, Amperity DataGrid at Amperity. One of his focus areas has been developing solutions through strategic partnerships to extend and complement Amperity’s capabilities beyond its own products. Yoni has been with the company for just over a year, joining Amperity from AWS' artificial intelligence organization.  


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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