The Way Forward for Brands: Trends, Data & Insights Marketers Need to Know


This year has certainly been a shock to the marketing industry, and marketers need to prepare now for a future that will look very different.

Should brands adjust their strategies and plans or even halt their advertising spend all together?

In this Meet the Analyst Webinar, Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, shared trends and data to help answer these critical questions and the existential choice brands are facing in this changing environment. Jeff Green, co-founder and CEO of The Trade Desk will share his unique perspective.

Watch this webinar, made possible by The Trade Desk, and explore:

How brands should be looking at their ad and marketing presence in the coming months

What messaging and what placements will resonate best with consumers during times of uncertainty

Predictions and perspective on marketing attribution in a post-cookie world



Presenters


Geoff Ramsey Geoff Ramsey is co-founder of eMarketer and chief evangelist of Insider Intelligence. He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor).


Jeff Green Jeff Green is co-founder, CEO and board chairman of global advertising technology leader The Trade Desk. Well-respected in the digital marketing industry, Jeff frequently appears in media, including Bloomberg TV, Business Insider, CNBC, and The Wall Street Journal, among others. Prior to The Trade Desk, Green founded AdECN, the world’s first online advertising exchange, which was acquired by Microsoft in 2007. Green has served on the Networks and Exchanges Quality Assurance Guidelines Committee for the Internet Advertising Bureau (IAB), as well as on the boards of several advertising and technology companies in the U.S. and Europe.

Moderator


Nicole Perrin Nicole Perrin is a principal analyst at eMarketer, an Insider Intelligence brand. Nicole covers digital advertising and performance marketing, including US digital ad spending as well as search, programmatic display and retail media trends.
 

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