The State of US Ecommerce & Preview of the 2020 Holiday Season

Amid a global pandemic, 2020 has been a year unlike any other in retail, with consumer behavior changing in unforeseen ways and retailers struggling to navigate this reality. As the 2020 holiday season looms ahead, the stakes have never been higher and the environment never more unpredictable.

In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman updated us on the latest consumer spending patterns across brick-and-mortar and ecommerce channels, how product categories and leading retailers are performing, and what it all means for the 2020 holiday season.

Watch this webinar, made possible by Outbrain, and explore:

The state of US ecommerce through the first half of the year, including key category and retailer dynamics

An early look at what to expect for the 2020 holiday season with an emphasis on Thanksgiving, Black Friday and Cyber Monday

Five key consumer trends that will shape the 2020 holiday season



Presenters

Andrew Lipsman



Andrew Lipsman is a principal analyst at eMarketer, focusing on retail and ecommerce. His latest reports and analysis have covered Amazon Prime Day, mobile retail apps, and holiday shopping.
Matt Peterson

Matt Peterson is head of enterprise partnerships at Outbrain. Matt previously founded Scribit, which was acquired by Outbrain in 2012. He helps Fortune 100 brands and premium publishers maximize their digital footprints. Based in Austin, Matt is passionate about reshaping and reinvigorating content marketing, and its potential in creating lasting consumer connections in today's world.

Moderator

Nicole Perrin

Nicole Perrin is a principal analyst at eMarketer, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business and consumer attitudes toward advertising.
 

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