Drive Business Decisions with Analytics Post COVID-19 Shutdown

How Signet Jewelers Reopened Safely and Stayed Competitive

Are retailers making the right decisions to reopen their store locations? This is a tough question, but one that needs to be asked.

Marketers cannot afford to back up their decisions without data. It’s critical for organizations to empower their teams to develop reopen strategies with confidence and a commitment to safety.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Anne-Queline Keller, director of solutions marketing, supply chain and retail, at Alteryx, and Gary Gruccio, director of enterprise and market analytics at Signet Jewelers. They discussed how Signet Jewelers used analytics and visualization to make tough decisions around opening its stores after all North America locations were closed on March 23.

Watch this webinar and learn how to:

Reopen with confidence by understanding where you have the best probability for success

Measure store performance relative to expectations

Ensure your customers have access to all services and amenities they need


Anne-Queline Keller Anne-Queline Keller is a director of solutions marketing, supply chain and retail, at Alteryx. Anne-Queline leads the innovation, thought leadership, evangelism, go-to-market and commercialization strategy, planning and execution for Alteryx’s solutions targeted at retailers. She has over 20 years of prior enterprise software solutions and services experience launching validated architectures for companies such as Oracle, SAP, Cisco and VMware technologies. Anne-Queline is passionate about the advancement of analytics and smart technologies to drive innovation. Most recently she won the Eureka Innovation award and was nominated for a Women in Technology award 2019. Anne-Queline is also a certified Lead ISO auditor and is an IBM Design Thinking certified practitioner.
Gary Gruccio Gary Gruccio is a director of enterprise and market analytics at Signet Jewelers, with a specialty in geospatial analytics. He leads a team of enthusiastic analysts in a newly created enterprise analytics department, which relies heavily on Alteryx and Tableau. Before Signet Jewelers, Gary began his career in 1996 as a geographer for the US Census Bureau in Detroit, working on the TIGER files for Census 2000. He has held various roles within marketing and real estate. Gary grew up in northeast Ohio where he currently lives with his wife and kids. He has always had a passion for data, specifically geospatial data, which led him to pursue his BA and MS in geography from the University of Akron.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies. 

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