Customer Experience

New Goals for Brands amid the Pandemic



For years, marketers have worked to offer holistic brand experiences across all customer touchpoints. It was still a work in progress—then the coronavirus pandemic added new challenges, as in-person experiences were put on hold and transformed into digital ones.

In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin checked in on the state of customer experiences in 2020, how the pandemic has changed them, and how brands are continuing to work toward a single customer view to best serve their audiences with relevant and useful messages.

Watch this webinar, made possible by Snowflake, and explore:

How far marketers have come in creating holistic experiences across channels

The new approaches to customer experiences required by the pandemic

Case studies in successful experience initiatives from Anomalie and Norton LifeLock



Presenters

Nicole Perrin


Nicole Perrin is a principal analyst at eMarketer, focusing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business and consumer attitudes toward advertising.




Warrick Godfrey Ganesh Subramanian is director of product marketing at Snowflake. Ganesh works with leaders to transform their businesses through their use of data. His prior experience includes growing SaaS businesses from $5M to $100M, and consulting for healthcare, tech and private equity clients while at Bain & Company. Ganesh holds a Bachelors of Chemistry and Economics and Masters of Economics degrees from NYU, and an MBA from the Fuqua School of Business at Duke University.

Moderator

Jasmine Enberg Jasmine Enberg is a senior analyst, global trends at eMarketer. With more than 10 years of experience in market research and analysis, combined with her expertise in international markets from Europe to Latin America, Jasmine offers a global perspective on trends that are shaping the digital marketing landscape and consumer media usage.
 

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