The Future of Retail 2020

How Coronavirus Is Accelerating the Top 10 Trends in Commerce

The retail industry’s forced transformation has yielded profound shifts in consumer behavior, retailer experience and brand expectations.

Earlier this year we published our report, “The Future of Retail 2020: Top 10 Trends Shaping the Year Ahead”—but amid a global pandemic, the landscape has changed dramatically. As we revisited these trends, we realized that not only do these trends hold up in this new reality, but in most cases, the coronavirus has accelerated their trajectories.

In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman examines these trends against the changing backdrop and offers insight on how retailers and brands should prepare for the post-coronavirus environment.

Watch this webinar, made possible by Neustar, and explore:

Our updated forecasts for US consumer spending on retail and ecommerce

How the global pandemic has sped up the trajectory of eMarketer’s top 10 trends

What innovations will reshape physical retail once doors reopen


Andrew Lipsman

Andrew Lipsman is a principal analyst at eMarketer, focusing on retail and ecommerce. Prior to eMarketer, he was senior VP of marketing & insights at comScore, covering retail, social, mobile, digital advertising and cross-platform marketing in leading the company’s global marketing insights and thought leadership initiatives.

Joseph Paganois Joseph Pagano is vice president of marketing solutions consulting at Neustar. Joe has nearly 15 years of marketing analytics, data science and customer insights experience. He’s led incredibly successful and impactful client engagements at premier analytics suppliers and global media agencies. Joe’s industry vertical expertise is extensive, with a particular focus on leading efforts with large brand marketers to help them optimize their marketing investments and to better identify the link between controllable and uncontrollable drivers on their business outcomes.


Rimma Kats Rimma Kats is an executive editor at eMarketer, where she leads the eMarketer retail newsletter. She reports on the retail industry, as well as the digital and mobile space. Previously, Rimma was associate editor at Mobile Marketer and Mobile Commerce Daily covering mobile, marketing and advertising.

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