From Survival to Revival

Best Practices in SMB Marketing Amid the Coronavirus Crisis

Small- and medium-sized businesses (SMBs) find themselves in a really tough spot as they try to navigate the coronavirus outbreak. Many have been forced to suspend services—and face an uncertain economy once business as usual resumes.

How should SMBs communicate with hesitant customers during this difficult time? How can these companies bounce back when daily life returns to some semblance of normal?

In this Meet the Analyst Webinar, eMarketer principal analysts Jillian Ryan and Andrew Lipsman examined shifts in buying behaviors and trends since the pandemic began, as well as marketing strategies to employ and meet audience needs.

Watch this webinar to explore:

An overview of how SMBs have been impacted by the COVID-19 pandemic

Data and insights on shifts in buying behavior and sentiment for consumers and B2B buyers alike

Best practices for executing marketing and advertising during this crisis

A forward look into what the bounce-back might look like


Andrew Lipsman

Andrew Lipsman is a principal analyst at eMarketer, focusing on retail and ecommerce. Prior to eMarketer, he was senior VP of marketing & insights at comScore, covering retail, social, mobile, digital advertising and cross-platform marketing in leading the company’s global marketing insights and thought leadership initiatives.

Jillian Ryan Jillian Ryan is a principal analyst at eMarketer. She covers trends in B2B marketing and sales, digital transformation, customer experience and marketing technology. As a former content and social media marketing director, Jillian has over a decade of experience driving strategy for B2B software startups, ad tech firms and digital media properties.

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