Solving Today’s Search Experience Complexities

Searching for information is a ubiquitous online activity. In 2020, 85% of US internet users will use search at least monthly, according to eMarketer’s latest estimates. That’s more than 246 million people who will use Google, Amazon or other search engines to get the info they’re seeking.

But every second, businesses are losing millions of dollars because traditional search capabilities are not helping consumers find what they want. A keyword-based search for something as simple as "laptop" will overwhelm the shopper with thousands of results. Today’s consumers crave an increased level of assistance and personalization throughout their shopping journey.

eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Sarah Assous, CMO of Zoovu, and Mike Gualtieri, vice president and principal analyst at Forrester. They will explore why conversational search is crucial for all brands and retailers.

Join this webinar and learn:

How to turn search experiences into successful shopping experiences

How to combat the overabundance of choice online

Which current methods and practices deliver the best results

Plus! Ask questions, and interact with your eMarketer community of marketing peers

Live Date: February 26, 2020
Time: 2:00 PM ET

Presenters

Sarah Assous Sarah Assous is the CMO of Zoovu, an AI conversational search platform that helps thousands of brands and retailers narrow down search to guide consumers to the perfect product. Sarah has been in marketing for over 10 years, with a strong focus on product marketing and digital marketing for enterprise SaaS companies. She’s passionate about innovations that help companies grow while delivering real value to today’s connected and discerning consumers.
 
Mike Gualtieri Mike Gualtieri is vice president and principal analyst at Forrester. Mike's research focuses on AI technologies, platforms and practices that enable technology professionals to deliver digital transformations that lead to prescient digital experiences and breakthrough operational efficiency. He advises enterprise decision makers and executive leaders around the world on the intersection of business strategy, AI and digital transformation.
 

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies. 
 

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