Webinar: Tips & Tricks—Five Ways to Maximize Your Marketing Automation

Marketers are consistently tasked to perform the seemingly impossible—do more, with less. So how can you scale your efforts, optimize your marketing programs and prove your impact?

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company, for this Tech-Talk Webinar presentation. She discussed the marketing automation tactics that Adobe’s own demand generation team uses to maximize campaigns and deliver results.

Watch this webinar and learn:

How to develop nurture streams and implement traffic control

What building blocks are necessary for webinars and event programs

Key optimization and testing tactics for landing pages and emails

Plus! Ask questions, and interact with your eMarketer community of marketing peers


Hayley Ferrante Hayley Ferrante is a senior marketing specialist on the commercial demand generation team at Marketo, an Adobe company. Her focus lies in demand creation, with her efforts geared toward filling the funnel with qualified leads and running programs to ensure those leads are sales-ready. Working cross-functionally with multiple teams, she plans and executes programs to generate new names and nurture leads across channels. She recently relocated from California to Colorado, and enjoys yoga, cooking and spending time with friends and family.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 12 years and oversees the media business, developing programs for leading advertisers in adtech, martech and media. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics enterprise solutions, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards. She has held positions with the ANA Business Marketing NorCal, and the Digital Analytics Association.

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