Webinar: Five Plays for Click-Worthy Email Marketing

Personalize everything. Don’t use the word “free.” Shorter subject lines work better. In a world full of email marketing do’s and don’ts, competitive email inboxes and shrinking attention spans, what is an email marketer to do?

How do we not only get into the inbox, but also into the hearts and minds of our prospects? And what are the real challenges holding emails back from their full potential? From subject lines to segmentation to deliverability, we’ve aggregated the top five plays to send your email performance through the roof.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Mike Madden, head of commercial demand generation for Adobe Experience Cloud.

Watch this webinar and learn:

How to turn your website into a revenue machine using triggered emails

Which email marketing “best practices” might actually be killing your numbers

Why writing subject lines with your gut instinct doesn’t always work, and how to develop a winning formula


Mike Madden Mike Madden is head of commercial demand generation for Adobe Experience Cloud. When not consumed by the fabulous world of email marketing, he focuses his efforts on consuming M&Ms, playing early morning rounds of golf, hiking, playing with electrical work at the house and listening to Michael Bolton’s greatest hits collection start to finish.


Nancy Taffera-Santos Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 12 years and oversees the media business, developing programs for leading advertisers in adtech, martech and media. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics enterprise solutions, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards. She has held positions with the ANA Business Marketing NorCal, and the Digital Analytics Association.

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