Webinar: Personalization—Using Data for a Better Customer Experience

Marketers believe they have a mandate to personalize customer experiences across channels. That’s because most believe consumers have signaled their interest in receiving more tailored communications through their behavior and actions. And in many cases, personalization seems to be the logical next step in achieving the greatest return on marketing investments in a digital, measurable world.

But at this point, most marketing isn’t particularly personalized or relevant. What’s standing in marketers’ way, and how can they improve customer experiences with data?

In this Meet the Analyst webinar, eMarketer principal analyst Nicole Perrin explores the latest strategies and practices marketers are using to deliver data-driven experiences to customers across channels.

Watch this webinar, made possible by Sailthru, to learn:

The state of the cohesive, omnichannel experience

What’s driving personalization strategies, and how they are executed

The future of personalization

Plus! Jason Grunberg, vice president of marketing at Sailthru, joins the conversation

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Nicole Perrin Nicole Perrin is a principal analyst at eMarketer writing on digital marketing and advertising, including native advertising, storytelling and creative, customer experience, brand safety, Amazon’s ad business and consumer attitudes toward advertising.
Jason Grunberg Jason Grunberg is the vice president of marketing at Sailthru. His background combines cross-channel marketing, content strategy, engagement strategy and digital and core brand communications execution across a wide range of industries, including technology, engineering, spirits and business services. Prior to assuming the role of vice president of marketing, Jason served as the senior director of marketing at Sailthru. Before joining the company, Jason spent 12 years in strategy roles at boutique agencies, serving clients including Verizon, Johnson & Johnson and other Fortune 500 brands.


Lauren Fisher Lauren Fisher is a principal analyst at eMarketer. Her primary area of focus is on digital advertising topics such as programmatic advertising, cross-device targeting, attribution, identity and the customer experience. Prior to eMarketer, Lauren worked at Business.com managing events and all agency-facing marketing initiatives. Lauren has a BA in Journalism and a BA in Spanish from Pennsylvania State University; she also has an MA in Journalism and Communication from Ohio State University.


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