Webinar: US Holiday Shopping Forecast 2019

Seven Key Trends That Will Shape the Season



Despite continued strength in ecommerce spending this year, the 2019 Holiday Season will be challenging. The combination of greater economic headwinds and a highly compressed holiday calendar will make strong growth harder to come by.

In this Meet the Analyst webinar, eMarketer principal analyst Andrew Lipsman reveals our latest forecast numbers for total retail, ecommerce and mcommerce sales, and growth for the 2019 holiday season.

Join this live-video webinar, made possible by Optimizely, to learn:

A breakdown of eMarketer’s holiday shopping forecast

Unique shopping-day dynamics for Black Friday and Cyber Monday, and which retailers are best positioned for success

Seven key trends that will shape the 2019 holiday season

Plus! Whelan Boyd, senior product manager at Optimizely, joins the conversation

Ask questions, and interact with your eMarketer community of marketing peers

Date: October 16, 2019
New Time: 2:00 PM ET

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Presenters

Andrew Lipsman Andrew Lipsman is a principal analyst at eMarketer, focusing on retail and ecommerce. His latest reports and analysis have covered Amazon Prime Day, mobile retail apps, and holiday shopping.
Whelan Boyd Whelan Boyd is senior product manager at Optimizely. He oversees the company's website A/B testing and personalization offerings. With security, modern architecture and site-speed requirements in focus, he and his team are responsible for a platform that delivers billions of digital experiences every day. Outside of digital experience optimization, you'll find Whelan watching English Premier League soccer.

Moderator

Jasmine Enberg Jasmine Enberg is a senior analyst, global trends at eMarketer. With more than 10 years of experience in market research and analysis, combined with her expertise in international markets from Europe to Latin America, Jasmine offers a global perspective on trends that are shaping the digital marketing landscape and consumer media usage.
 

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