Webinar: Digital Marketing in Today’s Privacy-Conscious World

Are you prepared for 2020?

Privacy is now a major factor for consumers and companies alike. As browsers double down on privacy features and regulations such as the California Consumer Privacy Act come into view, digital marketers must be primed and prepped for changes likely to affect targeting tactics, measurement efforts, customer experience initiatives and much more.

In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how privacy concerns and laws will shape the digital marketing landscape over the next 12 months.

Watch this live-video webinar, made possible by RedPoint Global, to learn:

	How consumers feel about privacy today
	How recent regulation has impacted marketers already from fines to targeting, and more
	Seven privacy side effects marketers must account for now and through the next 12 months, including changes to the customer experience, tracking, targeting and more
	Plus! Steve Zisk, senior product marketing manager at RedPoint Global, joins the conversation

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Presenters

Lauren Fisher is a principal analyst at eMarketer. Her primary area of focus is on digital advertising topics such as programmatic advertising, cross-device targeting, attribution, identity and the customer experience. Prior to eMarketer, Lauren worked at Business.com managing events and all agency-facing marketing initiatives. Lauren has a BA in Journalism and a BA in Spanish from Pennsylvania State University; she also has an MA in Journalism and Communication from Ohio State University.

Steve Zisk is a senior product marketing manager at RedPoint Global, and is responsible for developing messaging and marketplace positioning for RedPoint’s customer engagement platforms. He joined RedPoint from Pegasystems, where he was a senior product marketing manager for Pega’s BPM and CRM platform. Steve is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing.

Moderator

	Victoria Petrock is a principal analyst at eMarketer. Victoria leads eMarketer’s coverage of emerging technology, including the internet of things, artificial intelligence, virtual and augmented reality, big data and security. Her reports, forecasts, articles, podcasts and webinars examine how these innovations are shaping the business of marketing.

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