On-Demand Webinar: Location Intelligence

How Marketers Can Adapt to The Evolving Privacy and Data Landscape



Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation.

In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.

Watch the webinar, made possible by HERE Technologies, to learn:

How marketers are using location data today

What consumers’ attitudes are toward sharing location data

How government regulations like GDPR or CCPA impact data collection

Plus! Hervé Utheza, head of media, advertising & telco at HERE Technologies, joins the conversation

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Presenters


Hervé Utheza Hervé Utheza is the head of media, advertising & telco at HERE Technologies. Strategic, hands-on and results-oriented, Hervé has been involved in the launch and deployment of traditional and emerging digital media platforms now used by more than 250 million consumers worldwide. In his role, Hervé is responsible for the global sales, go-to-market strategy and innovation for the company’s location solutions.

Yory Wurmser

Yory Wurmser is a principal mobile analyst with eMarketer. He writes reports that answer three core questions for mobile marketers and strategists: how consumers spend their mobile media time, what marketers are doing to reach consumers, and how mobile technology may develop in the near-future. Prior to joining eMarketer, Yory was Director of Marketing & Media Insights at the Direct Marketing Association.

Moderator


Paul Verna, vice president of multimedia at eMarketer, oversees content for the company’s webinars, video presentations and podcasts. A 12-year veteran of the company, Paul was previously principal analyst focused on the video industry. He has appeared regularly on national TV, radio, and on major news outlets including The New York Times, The Wall Street Journal, and Forbes.
 

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