On-Demand, EMEA Webinar: Decisioning - Marketing's Game Changer

Six Steps to 1:1 Personalisation

The era of price and product is over. The new battleground for customer attention is experience. With this battle in full swing, brands are embarking on a frenzied dash for personalisation. They want to live up to emerging customer expectations by delivering inspiring, exciting and reassuring interactions that flex in the moment and leap from channel to channel.

Real-time, omnichannel and 1:1 have become the buzzwords, but one word is conspicuously missing: decisioning. It shouldn’t be. Without it, this kind of smart interaction is impossible.

Watch as eMarketer moderates a Tech-Talk Tuesday presentation for our EMEA audience featuring Paul Murrell, Director of Strategic Partnerships at Boxever. Paul will share the steps needed to unleash decisioning and 1:1 personalisation in your organisation.

View the webinar to learn:

What is decisioning and how does it provide 1:1 personalisation?

How decisioning can transform your business

The barriers standing in the way of decisioning

Six steps to start mastering decisioning


Paul Murrell Paul Murrell, Director of Strategic Partnerships at Boxever, is focused on bringing Boxever’s products to new markets and sectors, and building long-term partnerships with some of the world’s leading companies. A technologist at heart, Paul has more than 20 years’ experience helping businesses maximise the value of data and technology to deliver better experiences for their customers.


Paul Verna, Vice President of Multimedia at eMarketer, oversees content for the company’s webinars, video presentations and podcasts. A 12-year veteran of the company, Paul was previously principal analyst focused on the video industry. He has appeared regularly on national TV, radio, and on major news outlets including The New York Times, The Wall Street Journal, and Forbes.

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