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Common frameworks for developing a customer life cycle and journey map |
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Brand examples of how to create and share content throughout the different stages to drive desired buyer or customer behavior |
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Plus! Ted Lesher, managing director at BrandMaker, joins the conversation |
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Jillian Ryan is a principal analyst at eMarketer. She covers trends in B2B marketing and sales, digital transformation, customer experience |
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Ted Lesher is the managing director of BrandMaker, Inc. and brings decades of experience helping global corporations with marketing challenges. With a strong track record in software technologies including product life cycle management, enterprise content management, document management, and business process automation, Ted offers valuable insights for enterprises of all size. |
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Lauren Fisher is a principal analyst at eMarketer. She focuses on the advertising technology and trends that marketers rely on to navigate an increasingly complex, cross-device and audience-driven world. Lauren writes about topics such as programmatic advertising, cross-device targeting, attribution |
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