On-Demand Webinar: Direct-to-Consumer Brands

How Digital Natives Are Disrupting Traditional Brands & Retailers

Direct-to-consumer (D2C) brands are gaining fast adoption with consumers and upending the traditional rules of retail. According to YouGov, 40% of US internet users expect D2C brands to account for at least 40% of their purchases within the next five years, representing a massive threat to legacy brands and retailers.

View this Meet the Analyst webinar, featuring eMarketer principal analyst Andrew Lipsman, as he discusses how these digital natives have become experts at developing innovative products, building culturally relevant brands, and hacking their way to growth.

Made possible by AdRoll, this video webinar will explore:

The rise of D2C brands across retail verticals

Why they are resonating so strongly with consumers

Key marketing lessons from the early successes of D2C brands

Plus! Laura Smous, director of product marketing at AdRoll, joins the conversation

Ask questions, and interact with your eMarketer community of marketing peers

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Andrew Lipsman Andrew Lipsman is a principal analyst at eMarketer, focusing on retail and ecommerce. His latest reports and analysis have covered Amazon Prime Day, mobile retail apps, and holiday shopping.
Laura Smous Laura Smous is Director of Product Marketing for AdRoll. She blends extensive Software-as-a-Service (SaaS) and agency experience, along with a love for marketing and passion for data, to help companies unlock the potential of emerging technologies to develop memorable customer experiences that drive engagement, revenue and loyalty.

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