Webinar: Getting Smart About Artificial Intelligence—Five Best Practices for Diving In

Artificial intelligence (AI) is no longer a futuristic, sci-fi trope. After years of development, AI technologies—including machine learning, natural language processing and computer vision—are disrupting core marketing and advertising functions such as ad targeting, media buying, content creation and propensity modeling. But getting started can be difficult, and success isn’t guaranteed.

Join us as eMarketer principal analyst Victoria Petrock shows how to navigate the wide array of solutions and avoid the potential pitfalls. Made possible by Adobe, this live-video webinar format will provide:

Five best practices for using AI in your company’s operations

The importance of maintaining transparency and trust

Ask questions, and interact with your eMarketer community of marketing peers

Plus! Tatiana Mejia, head of product marketing and strategy at Adobe Sensei, joins the conversation

Date: February 21, 2019
Time: 1:00 PM ET

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Presenters


Victoria Petrock Victoria Petrock is a principal analyst at eMarketer. Victoria leads eMarketer’s coverage of emerging technology, including the internet of things, artificial intelligence, virtual and augmented reality, big data and security. Her reports, forecasts, articles, podcasts and webinars examine how these innovations are shaping the business of marketing.
Tatiana Mejia Tatiana Mejia is the head of product marketing and strategy at Adobe Sensei, the company’s AI and machine learning technology focused on solving digital experience challenges across creativity, marketing and digital document realms. She has more than 15 years of experience in machine learning, digital marketing, social marketing and SaaS.
Ezra Palmer Ezra Palmer is executive producer of multimedia at eMarketer. He moderates eMarketer Live’s Tech Talk Tuesday and Analyst webinar programs, and is a frequent guest on eMarketer’s Behind the Numbers podcast series.
 

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