Now On Demand, Analyst Panel Webinar: CPG Insights—The Market Drivers You Need to Know for 2019

Discover What’s Affecting the Ways CPG Companies Sell



The way consumers shop for consumer packaged goods is shifting toward an omnichannel approach. In this special webinar panel of eMarketer analysts you'll hear about the market forces that are changing the ways consumers shop for CPG products, and how these drivers are affecting the ways CPG companies sell to consumers.

You’ll learn:

The latest size and growth rates of the online and offline CPG market

Critical market drivers from millennial shopping habits and the rise of click-and-collect, to the emergence of voice commerce—and, of course, lessons from giant retail players like Amazon, Walmart and Target

Key takeaways to get a head start on the new year


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Meet the Panel


Andrew Lipsman Andrew Lipsman is a principal analyst at eMarketer, focusing on retail and ecommerce. His latest reports and analysis have covered Amazon Prime Day, mobile retail apps, and holiday shopping.
Cindy Liu Cindy Liu is a forecasting analyst at eMarketer. She develops proprietary forecasts on various topics including advertising, retail and ecommerce, and consumer media consumption. Cindy builds and works with forecasting models to uncover key industry trends.
Errol Denger Errol Denger is the director of strategy and product marketing for Experience Driven Commerce at Adobe. For almost two decades he has been helping brands innovate shopping experiences and transform themselves into omnichannel leaders.
Ezra Palmer Ezra Palmer is executive producer of multimedia at eMarketer. He moderates eMarketer Live’s Tech Talk Tuesday and Analyst webinar programs, and is a frequent guest on eMarketer’s Behind the Numbers podcast series.
 

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