On-Demand, Tech Talk Webinar: How Digital Commerce Has Emerged as the Preferred Channel for D2C Companies

Customer experience is overtaking price and product as the key brand differentiator. Direct-to-consumer businesses (D2C) across industries–from apparel and consumer-packaged goods, to publishing and education–are making it their channel of choice. The common challenge for all is owning the customer journey in an increasingly fragmented, complex and rapidly changing world.

eMarketer moderates a Tech Talk Tuesday presentation featuring Craig Peasley, director of product marketing at Adobe. Craig discusses how D2C companies are optimizing and running their entire businesses based on real-time insights across every step of the customer’s journey.

Watch the webinar to learn:

What is driving growth for D2C brands

What impact consumers have on D2C commerce

How leading digital natives are creating innovative experiences

Best practices for D2C experience-driven commerce


Craig Peasley is the director of product marketing at Adobe, leading product marketing for digital commerce, overseeing go-to-market strategies and execution for the core platform, and has been at Magento Commerce for four years. With more than 20 years of marketing experience, Craig has launched many new products and business lines across the small business-to-enterprise markets for leading companies, including Yahoo, Shutterfly, Safeway, and Mattel.


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