Webinar: Marketing Data Management

What B2Bs Need to Know

As marketers and sellers aim to execute more persona-targeted and account-based programs, this inevitably requires them to rely on a host of technologies and data sources to better understand their buyers. Integrating all that data and managing it, however, poses significant challenges.

This live-video webinar will provide:

The key types of data B2B companies are identifying

How those firms source and collect their data

Best practices for keeping data up to date and hygienic

The current state of capabilities for data integration

Date: June 21, 2018
Time: 1:00 PM ET

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Presented by Jillian Ryan

Jillian Ryan Jillian Ryan covers trends in B2B marketing, technology and digital communications at eMarketer. Additionally, as a content and social media marketing specialist, Jillian has experience driving strategy for B2B technology startups, ad tech companies and creative agencies.

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