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How the new “director of marketing data” position and GDPR compliance can build customer trust |
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What customer centricity entails now that marketing and ad technologies are finally coming together with machine learning and AI |
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How to adjust your business objective to create customer loyalty as the attention economy shifts to the emotion economy |
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Michael Trapani is the director of marketing at Acoustic. His responsibilities include overseeing brand, demand generation, product marketing, content, events and thought leadership initiatives. Michael has a strong pedigree in tech at both startups and the enterprise with strategic roles at Apple, Xtify, IBM and Acoustic. In his spare time, Michael enjoys hiking and reading boring history books. |
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Douglas Clark is the global director of public relations at eMarketer. He leverages his relationships with top-tier journalists around the world to shine a spotlight on eMarketer’s latest forecasts and analysis. Prior to joining eMarketer, Doug spent nearly a decade as an on-air reporter and anchor at three TV affiliates across the country. |
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