Omnichannel Strategy for Today’s Discerning Consumer

An eMarketer One-on-One Interview with PayPal’s Jason Test


Watch as two ecommerce leaders—Jason Test, vice president of digital and in-store commerce at PayPal, and Zia Daniell Wigder, chief content officer at Insider Intelligence—discuss the unprecedented acceleration of the digital commerce experience. During this educational conversation, learn how brand and retail marketers can adjust their omnichannel strategy to one tailored for today’s digital-first, increasingly discerning consumer.

Featured Guest


Jason Test Jason Test is vice president of digital and in-store commerce at PayPal. He is responsible for helping retailers accelerate growth and transformation in the ‘digital-first’ world. Jason is a lifelong student of consumer behavior with a passion for helping retailers and brands connect and engage shoppers in new and innovative ways. With over 20 years of experience in technology, business intelligence, retail, and CPG, Jason draws upon a depth and breadth of experiences from his leadership roles at companies like P&G, Clorox, Catalina, Ask Jeeves, GlobalStreams, and KindUrth.
 

Host


zia_resized.png Zia Daniell Wigder is chief content officer at Insider Intelligence. Zia oversees the 100+ person content team at Insider Intelligence. With 20+ years of experience covering digital trends, specializing in global retail and ecommerce innovation, Zia has held leadership roles at both established research organizations as well as venture-backed startups.
 

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