eMarketer One-on-One:
TV Everywhere—An interview with A+E Networks’ SVP Ethan Heftman

The universe of traditional pay TV households (like cable and satellite) is shrinking due to a massive rise in the universe of cord-cutters and cord-nevers. By 2024, eMarketer predicts that non-pay TV households will exceed the universe of linear pay TV households for the first time.

Join us as Ethan Heftman, senior vice president, advanced advertising and digital sales of A+E Networks, discussed these industry trends and more with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence.

Watch and learn:

How to effectively reach audiences across platforms

Why you should invest your ad budget in the video on-demand (AVOD) ecosystem

What a “lean-up environment” is




Featured Guest


Ethan Heftman Ethan Heftman is senior vice president, advanced advertising and digital sales of A+E Networks. With over two decades of media industry experience, Heftman has been with A+E Networks since 2013. In his current role, Heftman oversees sales efforts for direct and programmatic digital, and the Precision and Performance suite of data-driven linear tools. Heftman’s focus is on improving business outcomes for clients via data-driven advertising solutions with A+E’s premium content environments. Prior to A+E, Heftman led leadership positions at media agencies Initiative, MediaCom, and OMD.

Host


Geoff Ramsey Geoff Ramsey is co-founder of eMarketer and chief evangelist of Insider Intelligence. He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor).
 

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