eMarketer One-on-One: In-App Advertising—an Interview with InMobi CEO Abhay Singhal

Consumers are spending more time on mobile devices and increasing their utilization of apps. According to eMarketer estimates, time spent on mobile apps in the US will reach just over 3.5 hours per day this year. Yet not all advertisers today have a comprehensive in-app advertising strategy.

Watch the eMarketer One-on-One, a new video interview where Abhay Singhal, CEO of InMobi, spoke with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence, about the power of in-app advertising for brands. Abhay also debunked a few in-app advertising myths and offered insights on what may lie ahead.

Watch and learn:

The unprecedented shifting consumer behavior and trends in these uncertain times

Key issues facing the industry: post-IDFA (identifier for advertisers), the demise of cookies, and big tech social accountability

In-app predictions for the months ahead: 2020 presidential election, holidays and more


Featured Guest

Abhay Singhal Abhay Singhal is co-founder of InMobi Group and the CEO of InMobi, a company whose mission is to power intelligent, mobile-first experiences on connected devices. Abhay drives the company’s global business, enabling the world's leading brands to reach over 1.3 billion people in over 190 countries. Previously, he held several different executive positions within InMobi, including chief revenue officer and head of human resources. Abhay received his Bachelor’s degree from the Indian Institute of Technology, Kanpur (IIT). He is based in the San Francisco Bay Area.

Host

Geoff Ramsey
Geoff Ramsey is co-founder of eMarketer and chief evangelist of Insider Intelligence. He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and he knows how to command an audience. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor).


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