As the landscape of data collection shifts, marketers must adapt with confidence or risk losing crucial insights on their audience. The deprecation of third-party cookies and changes in privacy legislation have made identity solutions more essential.
By the end of 2023, US marketers will spend $10.4 billion on identity solutions—a 13% increase YoY—according to Winterberry Group. To help maximize your return on that investment, download a complimentary copy of our roundup, “Understanding Your Customer Through Identity Solutions and Data.”
Inside, you’ll find a curated collection of content about identity solutions, customer data, and generative AI-powered personalization.
Learn how to:
- Navigate emerging identity solutions, with explanations and best practices for each
- Prepare for a cookieless future
- Integrate life cycle marketing platforms to foster deeper customer relationships
- Plus! Get our predictions on how AI will impact the future of marketing
15 pages