Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.
Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand the latest trends in D2C marketing today. Download this complimentary “Direct-to-Consumer Marketing Trends 2019 Roundup” to learn:
Where D2C brands are investing their marketing dollars
Why traditional brands should leverage direct response strategies
How Jersey Mike’s and Mack Weldon harness their loyalty programs