For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.
Consumers’ use of smartphones will continue to make up the majority of their media consumption, but we predict that use will plateau by 2020 as consumers become increasingly uneasy about overuse of mobile devices.
Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand the latest trends impacting the mobile landscape today. Download this complimentary “Mobile Marketing Trends 2019 Roundup” to learn:
The latest eMarketer forecasts on mobile media time spent
Usage and ad spending trends for social and video on smartphones