Holiday Shopping Roundup 2018

For the first time, holiday retail sales will cross the $1 trillion mark. Up 5.8% from the year prior, the 2018 season will benefit from near record-high consumer confidence, strong ecommerce sales and the most amount of possible shopping days—a total of 32 days—between Thanksgiving and Christmas.

With the popular shopping season about to kick off, eMarketer has curated this Roundup of articles, insights and interviews to help you understand the holiday shopping landscape and gift buyers’ digital and physical behavior.

Download the Roundup to learn:

How economic trends have impacted the holiday sales outlook

eMarketer’s latest forecast on holiday season retail sales

What channels consumers are most likely to buy gifts

How Home Depot and Hickory Farms are preparing for the 2018 holiday season

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