Content Personalization Roundup

Content Personalization Roundup Sample Page

Key elements include:

Benefits vs. challenges of personalized media programs, according to senior-level marketers and agency decision-makers

A look at the boom in retail loyalty programs and benefits of sharing personal information, according to consumers

Likelihood of digital shoppers to make additional purchases after receiving targeted emails about products

How personalizing content has become a top tactic of real-time marketing

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14 pages

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