Report: B2B Ecommerce 2018

Transforming Buying and Selling

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Business-to-business (B2B) ecommerce sales will have explosive growth in coming years and will soon rise beyond the business-to-consumer (B2C) market, according to industry forecasts. B2B buyers want to make business purchases online, and B2B companies continue to see the benefits of using ecommerce to supplement their existing buying mechanisms.

Download this complimentary eMarketer report to learn:

Why a need still exists for more complex solutions to support the intricacies of B2B commerce

How B2Bs are enhancing their direct offering through hybrid approaches that balance a blend of online self-service with human-assisted sales

What pros and cons marketers must carefully weigh when selling through indirect channels, like a distributor or marketplace


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16 pages