What You Need to Know About a Shifting Landscape
Connected TV (CTV) is quickly expanding as an advertising channel. US advertisers are poised to spend $25.09 billion on CTV in 2023, an increase of $4.40 billion from the $20.69 billion spent on CTV advertising last year, per our forecast.
Download a complimentary copy of the “Connected TV Explainer: What You Need to Know About a Shifting Landscape.” This analyst report provides data and analysis on what is driving CTV’s rapid growth and how advertisers can maximize their potential in this space.
In this report, you’ll learn:
- Where CTV ad dollars are coming from, and how the channel’s budget differs from linear TV
- The tradeoffs of buying ads from different inventory sources
- How brands should adjust their ad investments to reach viewers where they are