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Netflix and Disney+ Introduce Ads, YouTube Ad Revenues Decline, and AVOD’s on Pace to Reach Half the US Population
The era of advertising on streaming services like Netflix and Disney+ is finally here.
In December, Disney+ introduced advertising on its platform, and we expect the service’s US ad revenues to surpass $1 billion by the end of 2023. However, Netflix remains the streaming king as it's the only subscription streaming video service that will reach more than half of the US population by 2026. What does this all mean for marketers?
Discover our latest forecast and trends in this complimentary copy of “Q4 2022 Digital Video Trends.”
This analyst report explores:
- How much advertisers will spend on subscription services
- Why advertisers should be paying closer attention to Netflix’s new advertising offerings
- Where streaming services are experimenting with alternative ways of financing content production
- Consumers’ ad tolerance