The Digital Shelf for CPG Brands

Strategies to Master Retail Media Advertising and Boost Sales

We expect retail media advertising to rise to $52.21 billion by 2023. While competition is driving retail media innovation, many bright spots remain for marketers willing to get ahead of the trends.

Download a complimentary copy of our analyst report, “The Digital Shelf for CPG Brands: Expert Strategies to Boost Growth—and Influence Brick-and-Mortar Retail,” to learn the top content and advertising strategies for brands, which retail media networks consumer packaged goods (CPG) brands should focus on, and how consumer behaviors are impacting ad performance.

• Optimize retail media ads for clicks, conversions, and branding
• Focus on metrics that matter, including share of voice, new-to-brand sales, plus key performance indicators like return on ad spend
• Maintain seasonal relevance and keep product content fresh