Advertising in healthcare continues to change as marketers adjust to consumers accessing treatment through video visits, mobile apps, and text messages. But the most disruptive change is the impending loss of third-party cookies, which has prompted a focus on first-party data capture, as well as contextual targeting, to stay connected to consumers and clinicians.

Amid this, digital ad spending in the industry will reach $15.84 billion this year. And although growth in digital budgets is slowing, we estimate the category will see nearly $20 billion in spending in 2024.

Download a complimentary copy of our analyst report, “US Healthcare and Pharma Digital Ad Spending: Adjusting to the New Normal in Digital Engagement,” and learn:

  • What’s driving healthcare and pharma digital ad spending growth
  • What ad spending by device and format says about generational engagement
  • Why the standard digital marketing mix is shifting as display ads are being rethought

11 pages

Download the Report