The beauty industry is getting a digital makeover thanks to Gen Z’s influence and growing buying power, viral TikToks, augmented reality (AR) capabilities, and increasingly diversified distribution.

With ecommerce sales expected to reach $30.73 billion in 2026, brand marketers need to understand how to adapt as more spending moves online—or risk missing out on key sources of revenues and new customers.

Download a complimentary copy of our analyst report, “US Beauty Ecommerce: How to Win Over Gen Z and the Ever-Evolving Online Shopper,” and learn how to:

  • Take advantage of new channels for distribution, from Amazon to specialty retailers
  • Lean into video and social commerce opportunities like in-app checkouts and one-click payments
  • Invest in emerging tech, including AR try-on tools and nonfungible tokens (NFTs), to enable personalization, boost loyalty, and gain insights

20 pages

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