15 pages

Ad measurement plays a vital role in media planning, buying, and optimization, especially as many US advertisers continue to express dissatisfaction with their campaign measurement across media types.

This report explores the state of ad measurement—with a focus on video measurement—as the competition ramps up and the industry gets closer to its cross-screen, cross-platform solution goals. Download a complimentary copy of our analyst report, “Ad Measurement 2022: The Start of a New Era Measuring Video,” to learn about the monumental opportunity in ad measurement and video. You’ll learn:

Why advertisers are reassessing currencies, how measurement is changing, and where it’s becoming more competitive

Why brands need to assert themselves in the video measurement debate

How video ad measurement will change in the next year

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