How AppTrackingTransparency Affects Publishers and Advertisers

Across apps, the number of US users that have seen the AppTrackingTransparency (ATT) prompt and opted into tracking is relatively low, at just 37% as of December 2021. Still, that’s higher than initial industry predictions. What does this mean?

The rollout of ATT in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS. This change has affected how the mobile ad industry approaches monetization models, budget allocations, and measurement.

Download a complimentary copy of our new analyst report, “The Shakeout From Apple’s Privacy Update: How AppTrackingTransparency Affects Publishers and Advertisers,” to understand:

	The impact ATT is having on mobile ad revenues and overall mobile ad spending
	How platforms, publishers, and advertisers adjusted their strategies in response to Apple’s privacy changes
	Why and how marketers can incentivize consumers to share their data directly

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