eMarketer Report:
US YouTube Advertising

YouTube is the largest ad-supported digital video platform in the US in terms of reach and time spent. In 2020, YouTube was watched by 214.9 million Americans, making up 74.2% of US internet users.
During the coronavirus pandemic, YouTube saw both viewing and ad revenue increase due to behavioral shifts. For TV advertisers, this accelerated trend could make the platform a powerful alternative for those looking to reallocate ad dollars from television to digital video.
This eMarketer analyst report gives a closer look at how YouTube advertising has grown during the coronavirus pandemic as advertisers prioritized more flexible channels.
Download eMarketer’s complimentary analyst report, and learn:
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Our most recent forecast for US ad revenues and gross connected TV (CTV) ad revenues
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An overview of YouTube’s three models of digital video monetization
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YouTube’s ad formats and ad buying, including on CTV
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Plus, valuable key takeaways for advertisers
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This eMarketer report is presented by Sightly.

Download the Report
How YouTube Viewing Is Shifting to CTV—And What It Means for TV Advertisers