eMarketer Report: Mobile App Installs 2019

Marketers Innovate to Land Coveted Home Screen Placement

Sample Page

The number of smartphone users is barely growing in the US and other developed markets. As a result, developers face tighter competition to gain a foothold on users’ home screens. In order to gain users in a saturated market, app developers and brands are becoming more sophisticated in their app install advertising and organic strategies.

This eMarketer analyst report looks at the size of the app market, as well as the three major strategies that developers follow to acquire and engage app users.

Download eMarketer’s complimentary analyst report, and learn:

	What’s driving the app installation marketplace
	How important organic-driven installs are
	Winning ways for brand marketers to approach app install advertising
	How big a problem app install fraud is today

Presented by

Download the Report

We care about your privacy, see our privacy policy.

20 pages

First Name:

Last Name:

Company:

Email:

Job Title:

Phone:

Zip Code:

By checking this box and clicking “Submit," I agree to eMarketer’s Privacy Policy and Terms of Service.

Sign me up for the eMarketer Daily Newsletter, a daily briefing on digital marketing and media trends. Also includes eMarketer FYI - partner webinar announcements, whitepaper offers and more.

Sign me up for the eMarketer Daily Newsletter. A daily briefing on digital marketing and media trends; three new articles each day.

Please also include eMarketer FYI mailings. Partner webinar and event announcements, whitepaper offers, best practices guides, and research briefs.

Sign me up for the eMarketer Retail Newsletter, featuring articles and interviews covering retailer performance, store productivity and consumer spending. Also includes Retail FYI - partner webinar announcements, whitepaper offers and more.

Sign me up for the eMarketer Retail Newsletter, which features our latest articles and interviews covering retailer performance, store productivity and consumer spending.

Sign me up for the eMarketer Retail FYI, which includes partner webinar and event announcements, whitepaper offers, best practices guides, and research briefs of interest to the eMarketer Retail Weekly audience.

Please sign me up for occasional updates about eMarketer products and services; complimentary offers to download sponsor-supported eMarketer content; as well as invitations to exclusive webinars and events.

Special Notifications:

[Not Provided] Fields:

Marketing Technology Weekly:

Marketing Technology FYI:

eDaily Subscriber (L):

FYI Subscriber (L):

Retail Newsletter:

Retail FYI Subscriber:

Roundup URL Source:

eMarketer Report: Mobile App Installs 2019

Marketers Innovate to Land Coveted Home Screen Placement

What’s driving the app installation marketplace

How important organic-driven installs are

Winning ways for brand marketers to approach app install advertising

How big a problem app install fraud is today

Download the Report