eMarketer Report: Mobile App Installs 2019

Marketers Innovate to Land Coveted Home Screen Placement

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The number of smartphone users is barely growing in the US and other developed markets. As a result, developers face tighter competition to gain a foothold on users’ home screens. In order to gain users in a saturated market, app developers and brands are becoming more sophisticated in their app install advertising and organic strategies.

This eMarketer analyst report looks at the size of the app market, as well as the three major strategies that developers follow to acquire and engage app users.

Download eMarketer’s complimentary analyst report, and learn:

What’s driving the app installation marketplace

How important organic-driven installs are

Winning ways for brand marketers to approach app install advertising

How big a problem app install fraud is today

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20 pages