eMarketer Report: Loyalty Marketing 2018

Data Fuels Personalization Strategies and Better User Experiences

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Lured by an immediate discount and promise of future rewards, consumers hand over basic personal information from email addresses to income levels when they join loyalty programs. But too often that doesn’t translate to a long-term relationship. This eMarketer report looks at how brands are leveraging data and consumer behavior to enhance customer loyalty and increase engagement.

Download the report to learn three tactics that use data for more successful loyalty marketing. You’ll uncover how to:

Gain a deeper understanding of loyal customers that goes beyond demographic profiles and buying preferences

Track the consumer journey, and anticipate which offers customers will most likely engage with

Understand interactions from members, and how they access program functions across channels, online and off


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15 pages