Report: Storytelling in Sequence

How Brands Are Creating More Engaging Messaging

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Why the lines between content and advertising are blurrier than ever

How marketers are relying on a mix of owned, earned and paid media to disseminate content that tells their brand story

The importance of personalization and automation to foster more engagement

Why using multiple formats, platforms and channels to tell stories to consumers over time can make brand messages more relevant and useful

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17 pages