The US Retail Industry 2016: Digital Ad Spending Forecast and Trends

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Key elements of the US Retail Industry report include:

A look at how retail will outspend other industries on digital advertising

How retailers are turning to video, social media and other rich display formats to reinforce brand attributes

How mobile will account for roughly two-thirds of all retail industry digital ad spending this year ads

Why retail marketers are turning to programmatic channels to meet the needs for personalization and efficiently at scale


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12 pages