2018 Global Media Intelligence Report

   Executive Summary

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In 2018, digital devices and platforms are central to almost every dimension of daily life for consumers and businesses around the world. Yet traditional media—notably TV—still claim a significant amount of time as well, even among internet users.

While consumer trends are clearly evident across the 40 markets featured in the Global Media Intelligence Report, no country is exactly like another with respect to device penetration and the adoption of social media, time-shifted TV and other activities. Inevitably, there are intriguing outliers. Marrying national specifics with the trajectory of international trends should enable advertisers and marketers worldwide to fine tune messaging and delivery to their target audiences with confidence.

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