2019 Global Media Intelligence Report

   Executive Summary


The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about consumers’ traditional and digital media usage in 41 key markets worldwide. For this 2019 edition, we’ve retired a couple of metrics and added some new ones, but the focus remains the same: to provide the in-depth information about consumer behavior that advertisers and marketers need to create and execute effective campaigns.

While consumer trends are clearly evident across the 41 markets featured in the Global Media Intelligence Report, no country is exactly like another with respect to device penetration and the adoption of social media, time-shifted TV and other activities. Inevitably, there are intriguing outliers. Marrying national specifics with the trajectory of international trends should enable advertisers and marketers worldwide to fine tune messaging and delivery to their target audiences with confidence.

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