eMarketer Report: Marketing Agility

Effective Approaches to Processes, Technology, People and Partnerships for Brands and Agencies

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How the urgency of real-time marketing has extended beyond social

What the Agile methodology is and how brands and agencies are adapting it

Why training, new talent, culture and structure may have to be revised to obtain greater responsiveness to customers and markets

Why brands are working more closely with nontraditional marketing partners like digital publishers and innovation consultancies

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15 pages