This year, the number of worldwide digital buyers will reach 2.89 billion, accounting for more than 36% of the global population, according to our forecast. To maximize their reach, brands are widening their holiday shopping season, investing in new digital commerce capabilities, and leaning into heavy discounting strategies.
To help businesses stay competitive, our retail analysts and experts from Outbrain shared their predictions in the “eMarketer Lookbook: Global Commerce Trends for the 2023 Holiday Season.”
Download a complimentary copy to find out how—and where—consumers are expected to shop during the year’s biggest spending period, with insights on:
- Ways to offer value that go beyond low prices, without compromising your bottom line
- How to create seamless commerce experiences across channels, including mobile, social, and livestreaming
- The impact of leveraging data to deliver personalized messaging that resonates with consumers