16 pages

Curated by eMarketer, this special collection of interviews will help you understand how CMOs tackle challenges, disrupt an industry, embrace digital transformation, and make the CMO role their own based on their industry and organization’s needs.

Download our Roundup, “Industry Insights: CMOs Look Ahead,” and learn how:

Klarna positions its own customer network as its strongest marketing channel

L’Oréal Groupe embraces data-driven marketing to personalize beauty experiences

3M evolved to prioritize human-to-human experiences in a B2B environment

Kellogg Company leans into a value exchange when asking for consumers’ data

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