Session 1 of 2: Digital Advertising Opportunities and Challenges in 2021

This session included a data-driven presentation on the impact of Covid-19 on digital advertising spend and included a lively discussion with banking executives on how they pivoted messaging priorities during this time, the importance of trust and living up to brand promises.

Presenters: Nicole Perrin, eMarketer Principal Analyst at Insider Intelligence, and Principal Analyst Jillian Ryan as panel moderator.


  • Alyssa Blair, Regions Bank, SVP, Manager of Media Strategy
  • Alissa Van Volkom, TD Bank, SVP, Head of Consumer & Product Marketing
  • Paul Kadin, Resonance LLC, Managing Partner
  • Chris Gee, Edelman, General Manager, Head of Digital for U.S. Corporate and Advisory

Session 2 of 2: Adjusting to a New Reality

This session focused on bank channel strategy and how the pandemic has accelerated digital transformation plans, but also scrapped many short-term digital priorities. The session included fantastic insights from the banks executives about arming front-line bank staff with new tools to interact with customers, nimbleness required executing PPP and how physical channels took a backseat to digital.

Presenter: Dan Van Dyke, Research Director, Financial Services at Insider Intelligence


  • Mary Kate Loftus, M&T Bank, SVP, Head of Digital
  • Brianna Elsass, BMO Financial Group, Managing Director, Head of Digital
  • Ben Hopper, First Horizon Bank, SVP Retail Strategy

Get Videos and Slides