The retail media industry is evolving rapidly. Our forecast suggests that retail media ad spend will reach $107.00 billion by 2027.
To understand how to seize that momentum, download “How Top-Performing Retail Media Networks Can Drive Growth in a Competitive Market.” This exclusive guide discusses the factors behind the rise in retail media ad spend and explores the most valuable capabilities for advertisers to achieve long-term growth.
In the guide, you’ll learn:
- The importance of first-party data for retail media networks
- Methods to enhance your retail media strategy, including measurement solutions and tapping into emerging channels
- Why a majority of advertising professionals are calling for more transparency in how campaign performance is measured